PEAK Sport is one of seven companies in FIBA’s long-term Global Partners. PEAK have been granted exclusive communications rights in their respective product categories for this event, which will actually be the first one in this format.

The FIBA Basketball World Cup, known from 1950 until 2010 as the FIBA World Championship, is the flagship event of the International Basketball Federation (FIBA).

The first-ever FIBA Basketball World Cup will take place from 30 August to 14 September 2014 in Spain. The host cities will be: Madrid, Barcelona, Seville, Bilbao, Las Palmas de Gran Canaria and Granada.

The winners of the FIBA Basketball World Cup get to celebrate their crowning moment by holding aloft the Naismith Trophy, named after the inventor of basketball, Dr James Naismith.


Posted by PEAKSPORTEU CEO Håkan Mindelöf

© 2018 PEAK Sports, INC. All rights reserved.