About PEAK

PEAK is one of the leading active wear and footwear brands and one of the fastest growing footwear companies in the world with a distribution network of over 7,000 authorized PEAK retail stores worldwide. PEAK opened an new office (2011) in Los Angeles to promote PEAK in the USA.

PEAK has relationships with the NBA, WNBA, CBA, NBA China, and FIBA. PEAK has home stadium sponsorship with approximately 10 NBA teams every year as well as endorsement arrangements with at least 12 NBA players at any given time.

PEAK is ranked third in NBA endorsements. Currently, PEAK endorses about a dozen players in the NBA, to see them all, click at the ”PEAK Stars” menu!

PEAK believes that everyone is a “player” in life, and no matter for fun, competition or health, everyone CAN PLAY. Sports create a domain where boundaries are broken, limits are tested and life is slowed to a defining step and a defining second. The level of game is not what matters. We belive that everyone CAN PLAY and use this as our signum, ”I CAN PLAY”!

PEAK has over 7,000 stores worldwide


1989, the first pair of PEAK shoes was born.
1993, PEAK registered its trademark worldwide.
1995, PEAK’s factory was authenticated by ISO9002.
2005 to 2008, PEAK became the merchandising sponsor to FIBA Europe All-Star Game.
2005, PEAK also started the international strategy. When PEAK hit the international markets, PEAK products were very well accepted by all sports consumers.
End of 2005, PEAK established home stadium sponsorship with the NBA Houston Rockets.
September 2006, Shane Battier (former Houston Rockets player) became the first PEAK endorsed player.
November 2007, PEAK became the official marketing partner with NBA China.
August 2008, PEAK signed with NBA player Jason Kidd of the Dallas Mavericks.
2009, PEAK became a strategic partner and proud sponsor of the New Zealand national basketball team.
2009, PEAK went public on the Hong Kong Stock Exchange (HKEx Stock code: 1968)
2010, sign our CEO Håkan Mindelöf contract with PEAK to establish PEAK brand in northern europe.
2011, PEAK launched its U.S. headquarters in Los Angeles California.
Posted by PEAKSPORTEU CEO Håkan Mindelöf
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